Why run these ads instead of flat-rate or CPM deals?

You shouldn't—and we don't recommend it. You should always prioritize your guaranteed flat-rate or CPM bookings. Think of CreatorX as a way to monetize your unsold inventory. Instead of leaving ad slots empty or running "house ads" for zero profit, you can use those spots to generate incremental revenue. It’s a low-risk way to ensure every break in your show is actually working for you.