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How to create an Ad Opportunity and RFP for your Campaign

Here is an overview and a step-by-step guide to creating Ad Opportunities and RFPs for your campaigns.

Written by CreatorX

1. What is Ad Opportunity?

An Ad Opportunity is a structured request you send to podcasts in your network. It packages all your campaign parameters—advertiser details, ad format, flight dates, audience filters, and any custom questions—into one easy form.

2. How do I set up an Ad Opportunity?

  1. Log into CreatorX and navigate to the Ad Opportunity tab and click Create a New Ad Opportunity

  2. Fill in required fields (advertiser, spots, dates) and any optional questions.

  3. Apply filters to target specific shows or leave wide open for full distribution.

  4. Hit Send—creators receive an invite to opt in.

3. What happens after creators receive the Ad Opportunity?

Creators have a 48‑hour window to respond with their interest, availability, and answers to your custom questions. Their submissions appear instantly in your CreatorX dashboard and you will receive email notifications when there is interest in your Ad Opportunity.

4. How do I turn responses into an RFP?

Once you’ve collected enough opt‑ins:

  1. Close the Ad Opportunity in the dashboard (no need to close the Ad Opportunity is the timeframe has ended, it will close automatically.)

  2. Navigate to the Overview tab and click on the 3 green dots next to the Ad Opportunity and click Export.

  3. Receive a clean CSV file in your email inbox containing show names, download stats, demographics, placement details, and custom responses—everything you need to finalize your RFP.

Want to see the process in action? View the video walkthrough below:

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